The Globalisation of Chinese Business Firms
Description
Chinese business firms and their networks of personal and business relationships, are becoming increasingly important players in the global economy. This book examines the global and regional operations of Chinese business firms and considers their implications for the management and organisation of these firms, aided by specific case studies. Written by leading researchers in this field, The Globalisation of Chinese Business Firms is a valuable and timely contribution to the study of Asian business systems.
Keywords
Business & EconomicsMarketingInternationalSocial ScienceSociologyStrategic PlanningManagementSales & SellingAdvertising & PromotionOrganizational Behavior
1999Book
Author(s)Kris Olds, Henry Wai-Chung Yeung
PublisherPalgrave Macmillan UK
ISBN9780333716298
LanguageEnglish
