Making Innovation Last: Volume 1 Sustainable Strategies for Long Term Growth
Description
Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Keywords
Business & EconomicsProduction & Operations ManagementStrategic PlanningManagementOrganizational BehaviorEntrepreneurshipResearch & DevelopmentConsumer Behavior
2015Book
Author(s)Hubert Gatignon, David Gotteland, Christophe Haon
PublisherPalgrave Macmillan UK
ISBN9781137560964
LanguageEnglish
