Innovation in Luxury Fashion Family Business Processes and Products Innovation as a Means of Growth
Description
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
Keywords
Business & EconomicsInternationalManagementSmall BusinessIndustriesEconomics
2014Book
Author(s)E. Giacosa
PublisherPalgrave Macmillan UK
ISBN9781137498649
LanguageEnglish
