Marketing and American Consumer Culture A Cultural Studies Analysis
Description
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Keywords
Social ScienceEthnic StudiesAmericanMedia StudiesBusiness & EconomicsMarketingResearchLiterary CriticismSemiotics & TheoryLanguage Arts & DisciplinesLinguisticsAnthropologyCultural & SocialSociologySales & Selling
2016Book
Author(s)Arthur Asa Berger
PublisherSpringer International Publishing
ISBN9783319473277
LanguageEnglish
