The Objects of Affection Semiotics and Consumer Culture
Description
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Keywords
Performing ArtsFilmTelevisionSocial ScienceMedia StudiesRegional StudiesLiterary CriticismSemiotics & TheoryPhotographyTechniquesCinematography & VideographyAnthropologyCultural & Social
2010Book
Author(s)Arthur Asa Berger
PublisherPalgrave Macmillan US
ISBN9780230103726
LanguageEnglish
