Advances in Advertising Research (Vol. 1) Cutting Edge International Research
Description
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
Keywords
Business & EconomicsManagementMarketing
2010Book
Author(s)Shintaro Okazaki, Sandra Diehl, Ralf Terlutter
PublisherSpringer-Verlag
ISBN9783834921116
LanguageEnglish
