Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice
Description
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Keywords
Business & EconomicsMarketingSales & SellingAdvertising & Promotion
2011Book
Author(s)Shintaro Okazaki
PublisherGabler Verlag
ISBN9783834931344
LanguageEnglish
