Advertising to Children New Directions, New Media
Description
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Keywords
PsychologyDevelopmentalSocial ScienceSociologyMarriage & FamilyMedia StudiesBusiness & EconomicsMarketingChildSales & SellingAnthropologyCultural & Social
2014Book
Author(s)Caroline Oates, Mark Blades, Barrie Gunter, Fran Blumberg
PublisherPalgrave Macmillan UK
ISBN9780230252028
LanguageEnglish
