Country-Specific Effects of Reputation A Cross-Country Comparison of Online Auction Markets
Description
Empirical studies show that the reputation of transaction partners affects the economic outcomes of online auction markets. In four studies, Christopher Schlägel investigates the country-specific effects of reputation and the underlying reasons for these differences.
Keywords
Business & EconomicsMarketingManagementSales & SellingAdvertising & Promotion
2011Book
Author(s)Christopher Schlägel
PublisherGabler Verlag
ISBN9783834925206
LanguageEnglish
