Housework and Housewives in American Advertising Married to the Mop
Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Keywords
HistoryUnited StatesModernSocial ScienceMedia StudiesPerforming ArtsFilmHistory & CriticismTelevisionSocial HistoryAmericas (North, Central, South, West Indies)
2011Book
Author(s)Jessamyn Neuhaus
PublisherPalgrave Macmillan US
ISBN9780230114890
LanguageEnglish
