Globalizing Ideal Beauty Women, Advertising, and the Power of Marketing
Description
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Keywords
Business & EconomicsMarketingIndustriesEconomic HistorySales & SellingAdvertising & Promotion
2009Book
Author(s)Denise H. Sutton
PublisherPalgrave Macmillan US
ISBN9780230611740
LanguageEnglish
