Innovation and Dynamics in Japanese Retailing From Techniques to Formats to Systems
Description
Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.
Keywords
Business & EconomicsInternationalMarketingManagementSales & Selling
2003Book
Author(s)Hendrik Meyer-Ohle
PublisherPalgrave Macmillan UK
ISBN9781403911285
LanguageEnglish
