Japanese Consumer Dynamics | EKB DL

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Japanese Consumer Dynamics

Japanese Consumer Dynamics

Description

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Keywords

CONSUMER BEHAVIORCONSUMPTION (ECONOMICS)JAPAN_COMMERCE

2010Book

Author(s)Parissa Haghirian

PublisherPalgrave Macmillan

ISBN9780230242869

LanguageEnglish

SpringerLink Book

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