Strategic New Product Development for the Global Economy
Description
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Keywords
Business & EconomicsManagementStrategic Planning
2007Book
Author(s)Toyohiro Kono, Leonard Lynn
PublisherPalgrave Macmillan UK
ISBN9780230001992
LanguageEnglish
