Fair Trade in CSR Strategy of Global Retailers | EKB DL

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Fair Trade in CSR Strategy of Global Retailers

Fair Trade in CSR Strategy of Global Retailers

Description

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Keywords

Business & EconomicsManagementMarketingInternationalBusiness EthicsLawSales & Selling

2015Book

Author(s)M. Stefanska, R. Nestorowicz

PublisherPalgrave Macmillan US

ISBN9781137395689

LanguageEnglish

SpringerLink Book

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