Supermarket Wars Global Strategies for Food Retailers
Description
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.
Keywords
Business & EconomicsManagementStrategic PlanningDistribution
2005Book
Author(s)Andrew Seth
PublisherPalgrave Macmillan UK
ISBN9781403919106
LanguageEnglish
