China Goes West Everything You Need to Know About Chinese Companies Going Global
Description
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
Keywords
Business & EconomicsInternationalEconomicsComparativeStrategic PlanningLeadershipManagementMarketingResearchOrganizational Behavior
2014Book
Author(s)Joel Backaler
PublisherPalgrave Macmillan UK
ISBN9781137293923
LanguageEnglish
