European Business
Description
This introductory text on European business focuses upon the application of business and business policy in a European context with the use of up-to-date examples and case studies. The analysis is set in the context of the European Business Environment and the European Union and discusses Business Organisation and Strategy in a European context as well as European Finance and Markets. It is written to meet the needs of courses in Business Studies and European Business.
Keywords
Business & EconomicsEconomic ConditionsPolitical SciencePublic PolicyEconomic Policy
