International Business Strategy and Operations
Description
This text offers an integrated, managerial approach to all aspects of international business. Particular attention is paid to market analysis, the changing environment of businesses, financial aspects and risk management. The text is supported by over a hundred cases and examples and each chapter is followed by discussion questions. It is suitable for advanced undergraduate and postgraduate students studying international business courses on business degrees, MBAs or specialist masters programs.
Keywords
Business & Money
1997Book
Author(s)E. P. Hibbert
PublisherMacmillan Business
ISBN9780333628256
LanguageEnglish
