When Business Meets Culture Ideas and Experiences for Mutual Profit
Description
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.
Keywords
Business & EconomicsManagementStrategic PlanningLeadershipIndustriesEconomicsTheoryOrganizational BehaviorConsumer Behavior
2010Book
Author(s)Beatriz Muñoz-Seca, Josep Riverola
PublisherPalgrave Macmillan UK
ISBN9780230280168
LanguageEnglish
