Harnessing Place Branding through Cultural Entrepreneurship
Description
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
Keywords
Business & EconomicsSmall BusinessMarketingInternationalEntrepreneurshipStrategic PlanningLeadershipSales & SellingEconomics
2014Book
Author(s)F. Go, A. Lemmetyinen, U. Hakala
PublisherPalgrave Macmillan UK
ISBN9781137465153
LanguageEnglish
