Aesthetic Communication
Description
This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Keywords
Business & EconomicsManagementMarketingBusiness CommunicationResearchEconomicsTheoryOrganizational BehaviorSales & SellingConsumer Behavior
2010Book
Author(s)Ole Thyssen
PublisherPalgrave Macmillan UK
ISBN9780230245921
LanguageEnglish
