Brand Aesthetics
Description
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Keywords
Business & EconomicsMarketingComputersSoftware Development & EngineeringComputer GraphicsStrategic PlanningLeadershipInternationalPhilosophyAestheticsSales & SellingAdvertising & Promotion
2012Book
Author(s)Gerald Mazzalovo
PublisherPalgrave Macmillan UK
ISBN9780230336735
LanguageEnglish
