Evaluation in Advertising Reception A Socio-Cognitive and Linguistic Perspective
Description
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Keywords
Social ScienceMedia StudiesBusiness & EconomicsMarketingLanguage Arts & DisciplinesLinguisticsSociolinguisticsSociologySales & Selling
2014Book
Author(s)Stella Bullo
PublisherPalgrave Macmillan UK
ISBN9781137350428
LanguageEnglish
