Persuasive Advertising Evidence-based Principles
Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Keywords
Business & EconomicsMarketingManagementSales & SellingAdvertising & Promotion
2010Book
Author(s)Scott Armstrong
PublisherPalgrave Macmillan UK
ISBN9781403913432
LanguageEnglish
