Managing Online Reputation How to Protect Your Company on Social Media
Description
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Keywords
Business & EconomicsMarketingBusiness CommunicationStrategic PlanningLeadershipSocial ScienceMedia StudiesE-CommerceDigital MarketingSales & SellingAdvertising & Promotion
2015Book
Author(s)Charlie Pownall
PublisherPalgrave Macmillan UK
ISBN9781137382290
LanguageEnglish
