The Vulnerability of Corporate Reputation Leadership for Sustainable Long-Term Value
Description
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.
Keywords
Business & EconomicsStrategic PlanningLeadershipManagementMarketingCustomer RelationsBusiness EthicsCorporate GovernanceOrganizational BehaviorSales & Selling
2015Book
Author(s)Peter Verhezen
PublisherPalgrave Macmillan UK
ISBN9781137547354
LanguageEnglish
