The Rise of the New East Business Strategies for Success in a World of Increasing Complexity
Description
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
Keywords
Business & EconomicsInternationalEconomicsManagementStrategic PlanningEconomics & TradePublic RelationsOrganizational Behavior
2014Book
Author(s)Ben Simpfendorfer
PublisherPalgrave Macmillan UK
ISBN9781137370051
LanguageEnglish
