Football and Management Comparisons between Sport and Enterprise
Description
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
Keywords
Business & EconomicsStrategic PlanningLeadershipInternationalManagementIndustriesOrganizational BehaviorEconomics
2012Book
Author(s)S. Soderman
PublisherPalgrave Macmillan UK
ISBN9780230391178
LanguageEnglish
