Pricing Perspectives: Marketing and Management Implications of New Theories and Applications: 2008
Description
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
Keywords
PRICING
2008Book
Author(s)Sandra M. Rothenberger, Florian Siems, Sandra Rothenberger
PublisherPalgrave Macmillan
ISBN9780230207226
LanguageEnglish
