Revenue Management A Practical Pricing Perspective | EKB DL

Home BookRevenue Management A Practical Pricing Perspective

Revenue Management A Practical Pricing Perspective

Revenue Management A Practical Pricing Perspective

Description

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Keywords

Business & EconomicsManagementAccountingStrategic PlanningLeadershipFinanceOrganizational Behavior

2010Book

Author(s)Ian Yeoman, Una McMahon-Beattie

PublisherPalgrave Macmillan UK

ISBN9780230241411

LanguageEnglish

SpringerLink Book

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