Readings in Strategic Management
Description
Readings in Strategic Management contains a wide range of contributions from leading authors in the field designed to reflect the broad and diverse nature of this complex subject. The collection contains a mixture of older established articles and new contributions, with three being specially written. It also combines papers which develop the conceptual framework of strategic management with articles which report on the findings of empirical research.
Keywords
Strategic planningCorporate planning
1989Book
Author(s)David Asch, David C. Asch, Cliff Bowman
PublisherMacmillan
ISBN9780333517932
LanguageEnglish
