Multinational Corporate Evolution and Subsidiary Development
Description
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development. It also illustrates how the recent trend towards greater international dispersal of value-adding activities has impacted on this process and on multinational evolution as a whole.
Keywords
Business & EconomicsMarketingInternationalEconomicsStrategic PlanningManagementSales & SellingAdvertising & PromotionOrganizational Behavior
1998Book
Author(s)Julian Birkinshaw, Neil Hood
PublisherPalgrave Macmillan UK
ISBN9780333722893
LanguageEnglish
