Surfing the Global Tide: Automotive Giants and How to Survive Them
Description
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
Keywords
AUTOMOBILE INDUSTRY AND TRADE
2009Book
Author(s)Michael S. Wynn-Williams
PublisherPalgrave Macmillan
ISBN9780230579248
LanguageEnglish
