Global Strategies and Local Realities The Auto Industry in Emerging Markets
Description
This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.
Keywords
Business & EconomicsInternationalEconomicsIndustriesSocial ScienceSociologyDevelopmentManagementEconomic DevelopmentStrategic Planning
2000Book
Author(s)Yveline Lecler, John Humphrey, Mario Sergio Salerno
PublisherPalgrave Macmillan UK
ISBN9780333804858
LanguageEnglish
