Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East
Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Keywords
Business & EconomicsStrategic PlanningLeadershipInternationalMarketingIndustriesHospitality, Travel & TourismManagementDevelopmentEconomic DevelopmentSales & SellingAdvertising & PromotionEconomics
2015Book
Author(s)Eli Avraham, Eran Ketter
PublisherPalgrave Macmillan UK
ISBN9781137342140
LanguageEnglish
