Running across Europe The Rise and Size of one of the Largest Sport Markets
Description
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
Keywords
Sports & RecreationPolitical SciencePublic PolicySocial PolicySports PsychologyBusiness & EconomicsManagement ScienceIndustriesServiceCultural & Social AspectsSocial ScienceSociologySocial Services & Welfare
2015Book
Author(s)Koen Breedveld, Jeroen Scheerder
PublisherPalgrave Macmillan UK
ISBN9781137446367
LanguageEnglish
