Making Sense of Marketing | EKB DL

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Making Sense of Marketing

Making Sense of Marketing

Description

Making Sense of Marketing is a four part open learning course for people starting out in marketing and anybody in business seeking to understand the nature and practice of marketing. The workbooks avoid complex theory and assume only the prior experience and marketing knowledge of the average intelligent consumer.

Keywords

Business & EconomicsManagementMarketing

1986Book

Author(s)Graham Robinson

PublisherMacmillan Education Limited

ISBN9780333428269

LanguageEnglish

SpringerLink Book

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