The Global Corporate Brand Book | EKB DL

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The Global Corporate Brand Book

Description

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

Keywords

Business & EconomicsMarketingSales & SellingAdvertising & Promotion

2009Book

Author(s)Michael Morley

PublisherPalgrave Macmillan UK

ISBN9781403996633

LanguageEnglish

SpringerLink Book

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