Green Marketing A Case Study of the Sub-Industry in Turkey
Description
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Keywords
Business & EconomicsMarketingInternationalBusiness EthicsGreen BusinessEnvironmental EconomicsManagementSales & SellingAdvertising & Promotion
2015Book
Author(s)A. Kirgiz
PublisherPalgrave Macmillan UK
ISBN9781137535870
LanguageEnglish
