City Branding and New Media Linguistic Perspectives, Discursive Strategies and Multimodality
Description
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Keywords
Social ScienceMedia StudiesLanguage Arts & DisciplinesLinguisticsSociolinguisticsCommunication StudiesHistorical & Comparative
2015Book
Author(s)Maria Cristina Paganoni
PublisherPalgrave Macmillan UK
ISBN9781137387950
LanguageEnglish
