City Branding Theory and Cases
Description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.
This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.
Keywords
Business & EconomicsAdvertising & PromotionInternationalManagementMarketingSales & SellingStrategic PlanningUrban & RegionalLeadershipIndustriesHospitality, Travel & TourismPolitical SciencePublic Affairs & AdministrationPublic PolicyEconomic PolicySocial ScienceRegional Studies
2011Book
Author(s)Keith Dinnie
PublisherPalgrave Macmillan
ISBN9780230241855
LanguageEnglish
