Place Branding Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Description
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Keywords
Business & EconomicsMarketingIndustriesHospitality, Travel & TourismInternationalSales & SellingAdvertising & PromotionService
2009Book
Author(s)Robert Govers
PublisherPalgrave Macmillan UK
ISBN9780230230736
LanguageEnglish
