Networked Consumers Dynamics of Interactive Consumers in Structured Environments
Description
Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption patterns these create.
Keywords
Business & EconomicsEconomicsMicroeconomicsTheoryMacroeconomicsMoney & Monetary PolicyPolitical SciencePolitical EconomyProduction & Operations ManagementMarketingConsumer BehaviorPublic PolicyEconomic PolicyPurchasing & BuyingSales & Selling
2011Book
Author(s)Steven D. Silver
PublisherPalgrave Macmillan UK
ISBN9780230280212
LanguageEnglish
