Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets | EKB DL

Home BookManaging Social Media and Consumerism The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets

Description

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Keywords

Business & EconomicsMarketingManagementInternationalCorporate GovernanceResearchSales & SellingAdvertising & PromotionEconomics

2013Book

Author(s)Rajagopal

PublisherPalgrave Macmillan UK

ISBN9781137281913

LanguageEnglish

SpringerLink Book

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