Hybridization of MNE Subsidiaries: The Automotive Sector in India
Description
MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries.
Keywords
AUTOMOBILE INDUSTRY AND TRADE_INDIAINTERNATIONAL BUSINESS ENTERPRISES
2008Book
Author(s)Florian A. A. Becker-Ritterspach
PublisherPalgrave Macmillan
ISBN9780230206694
LanguageEnglish
