Marketing the Populist Politician The Demotic Democrat
Description
Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.
Keywords
Political SciencePolitical ProcessCampaigns & ElectionsBusiness & EconomicsBusiness CommunicationComparative PoliticsHistory & TheoryLanguage Arts & DisciplinesCommunication Studies
2009Book
Author(s)Robert Busby
PublisherPalgrave Macmillan UK
ISBN9780230522275
LanguageEnglish
