Star-Spangled Soccer The Selling, Marketing and Management of Soccer in the USA
Description
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.
Keywords
Business & EconomicsMarketingStrategic PlanningLeadershipInternationalSports & RecreationManagementSales & SellingAdvertising & Promotion
2010Book
Author(s)Gary Hopkins
PublisherPalgrave Macmillan UK
ISBN9780230239739
LanguageEnglish
