Market Mediations Semiotic Investigations on Consumers, Objects and Brands
Description
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Keywords
Business & EconomicsStrategic PlanningLeadershipManagementMarketingInternationalSales & Selling
2015Book
Author(s)Benoît Heilbrunn
PublisherPalgrave Macmillan UK
ISBN9781137509963
LanguageEnglish
