Marketing Identities Through Language English and Global Imagery in French Advertising | EKB DL

Home BookMarketing Identities Through Language English and Global Imagery in French Advertising

Marketing Identities Through Language English and Global Imagery in French Advertising

Marketing Identities Through Language English and Global Imagery in French Advertising

Description

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Keywords

Business & EconomicsMarketingLanguage Arts & DisciplinesLinguisticsSocial ScienceMedia StudiesSales & SellingAdvertising & PromotionSociolinguistics

2005Book

Author(s)Elizabeth Martin

PublisherPalgrave Macmillan UK

ISBN9781403949844

LanguageEnglish

SpringerLink Book

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